Micromax Comeback In INDIA. New Affordable ‘IN’ series. [2020]

So here is great news for Indian citizens, MICROMAX comeback has been announced marking the words of our Indian Prime Minister’s Atma-Nirbhar Abhiyan with launching of products purely made in India. MICROMAX co-founder Rahul Sharma announced that the tech-company is going to make its re-entry in the smartphone market by releasing a short video clip on twitter.

CEO of MICROMAX, Rahul Sharma in the above stated video mentioned the procedure which they have developed that is MICROMAX, to release a budget range beast-device soon, making a great start in short.  Interested people who are still not aware or have not yet seen the video can click here.

Micromax Comeback

MICROMAX had become the 2nd largest smartphone manufacturer in India in 2014 wiping out the dull brands, creating a new history by making their brand to reach the top 10 brands, mark in the world as a bestselling smartphone brand. Every Indian are proud of them, but due to some unknown reason, MICROMAX was unable to provide the budget range 4g smartphones and slowly their sales graph started to have downfall, resulting in the extinction of the brand eventually. This went to provide the Chinese brands a great market in the country but now the company is fully focused on “MICROMAX COMEBACK”.

However, government introduced the new word ‘ATMANIRBHAR BHARAT’ (SELF RELIANT INDIA), thus allowing MICROMAX to decide their comeback with their new budget range smartphone with some better optimized software and budget friendly too popularly being termed as ‘MICROMAX COMEBACK”.

So, they just launched a new mobile named MICROMAC “IN”, known popularly as the short-term name of our country INDIA.

Rahul Sharma didn’t mention the of “MICROMAX COMEBACK’, but will be announced soon.

MICROMAX has also confirmed that they are to invest an amount of RS 500 crore for expansion of their local manufacturing, service centre and research and development operations so as to prepare a comeback plan in India in a positive way and also to become the top manufacturer of budget smartphone  across the world.

The new PLI scheme just balanced out foreign and Indian players and the support of 6 percent is big and with the help of government support and support of us, MICROMAX to fight with all Chinese brands fiercely on the pricing. Rahul Sharma said that adding internal hard work and teamwork would be good for the plan and by this company will have profit at the right time.

ICEA industry body which represents top mobile brands like, APPLE, Foxconn, Wistron, LAVA, etc said that companies have committed investment of RS 11000 crore under the PLI scheme and surpassing the manufacturing with estimates by 2 to 3 times better.

Also, the PLI scheme had been introduced by the government in the place of electronic manufacturing segment on April 1 earlier this year, under our National Policy of Electronic (NPE) thus making an aim to secure India a position in the global hub for electronic system design and manufacturing .


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